Unveiling a new model

This was one of two promotional DVDs for an international manufacturer of specialist mailroom equipment, designed to present new products and detail their innovative functionality. The DVDs were used as tools by sales reps in
talking to their blue chip customer base.
Because the equipment in question was around the size of a tennis court, a sound stage was built from scratch in one of the client's warehouses to accommodate the five-day shoot, and intricate crane work used to capture the
seamless interaction between the machine's numerous modules. Deadline wrote the voiceover script in close collaboration with the client and the finished production was offered on DVD and CD-Rom formats with English, French and
German narration.
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