It’s not often that you get to focus a TV and social media ad campaign around a couple of whinging bin bags, so our latest films for Love Essex have been a real treat for us to work on.
We created a series of four animated shorts for Love Essex to promote food recycling – designed to debunk some of the many untruths that exist about food recycling. I believe that in this world of AI and computer graphics there’s nothing better than traditional hand-drawn animations for getting a bit of campaign cut-through and adding a bit of comedy always helps too. So, we personified the bins, angled the campaign around two doubting neighbours and their more positive thinking neighbour, Harry the food caddy. Below is the 30-second TV ad version of one of the episodes that played out on Sky and ITVX in Essex (which, if you live in Essex, you may have possibly seen).
I hope you enjoy it! Please do get in touch if you would like to work with us on your next advertising campaign – be it animated or live action. Targeted TV advertising isn’t as expensive as you might think.