This interactive, animated DVD was created for use with school children and features a group of high-spirited young characters making a variety of trips by bike, bus, train and on foot. The DVD explores sixteen entertaining yet hard-hitting animated scenarios, each designed to promote lively discussion with a young audience about what can go wrong when people act thoughtlessly, and how to finish the trip in one piece.


The Deadline team created the characters, scripted the scenarios and developed the animation for B Safe B Cool, as well as designing an animated menu interface.

An additional film on the DVD, 'Frankie’s Story', tells the true life tale of a real accident, combining shocking CCTV scenes of the impact itself and interviews with the lucky survivor.